The Hungarian Export Promotion Agency (HEPA Türkiye) participated in Beauty Istanbul 2026, one of the leading meeting points of the international cosmetics industry, with the Hungarian National Pavilion.

By participating in Beauty Istanbul 2026, held between 7–9 May 2026 at the TÜYAP Fair and Congress Center in Istanbul, under the umbrella of the Hungarian National Pavilion, HEPA Türkiye contributed to strengthening commercial cooperation between Türkiye and Hungary together with six Hungarian companies. As one of the region’s most significant trade platforms for cosmetics, personal care, professional beauty applications, packaging, and raw materials, Beauty Istanbul 2026 once again brought together international buyers and global cosmetic brands. The exhibition hosted more than 500 qualified VIP buyers, distributors, and importers from 69 countries, particularly from the Middle East, CIS (Commonwealth of Independent States) countries, and emerging markets.

Coordinated by HEPA Türkiye, the Hungarian National Pavilion attracted significant attention from visitors through its innovative product portfolio, high quality standards, and sustainable production approaches. The Hungarian companies participating in the pavilion established strong connections with industry professionals across a broad range of sectors, including professional cosmetics, hair and skincare, nail cosmetics, personal care products, packaging solutions, and color cosmetics.

Beauty and Cosmetics Brands Took Center Stage at the Exhibition

Among the Hungarian companies participating in the exhibition were Alveola Kft., operating in professional beauty and FMCG; Karsai Kft., specializing in cosmetic packaging solutions; and Kallos Cosmetics, one of Europe’s leading haircare brands. The pavilion also featured Mystic Nails, a globally recognized professional nail cosmetics brand; Caola Zrt., a cosmetics and hygiene products manufacturer with nearly 200 years of heritage; and ADEN Cosmetics, known for its trend-driven makeup products.

Extensive Business Engagements Throughout the Exhibition

During the exhibition, companies participating in the Hungarian National Pavilion conducted nearly 100 B2B meetings. Discussions focused extensively on distributorship opportunities, private label manufacturing, export collaborations, and access to regional markets. The exhibition proved to offer significant commercial opportunities, particularly for Hungarian companies aiming to expand within the Turkish market and the broader region.

Emre Cihad Sönmez, Country Director of HEPA Türkiye, stated that the business connections established during Beauty Istanbul 2026 continue to be actively followed up after the exhibition, emphasizing that efforts to enhance high value-added commercial partnerships between Türkiye and Hungary in the cosmetics and personal care sectors will continue with determination.

HEPA Türkiye will continue to contribute to the development of sustainable business partnerships by bringing together Turkish and Hungarian companies through international trade fairs and sectoral organizations in the coming period.

For further information: İdea Public Relations / Esra Badem / [email protected]