The Hungarian Export Promotion Agency HEPA Türkiye aims to strengthen commercial cooperation between Hungary and Türkiye by participating in the exhibition this year with six companies under the Hungarian National Pavilion.

The Beauty Istanbul Fair, which will take place on 7–9 May 2026 at the TÜYAP Fair and Congress Center, will bring together professionals from across the beauty and cosmetics industry.

Coordinated by HEPA Türkiye, the Hungarian companies participating in this year’s exhibition will showcase innovative products and solutions across a broad spectrum, including cosmetics, personal care, professional beauty applications, packaging, and raw materials.

Leading Brands in Cosmetics and Innovation

With more than 30 years of experience, Alveola Kft. operates in both the professional beauty and FMCG sectors. The company stands out with a portfolio of over 3,500 products and a strong R&D infrastructure. Thanks to its vertically integrated production model, Alveola maintains the highest standards of quality control and owns leading brands in depilation, skincare, hygiene, and professional beauty solutions.

Operating in the plastics processing industry for nearly 40 years, Karsai Kft. (Karsai Plastics Holding) manufactures packaging solutions for various industries, including cosmetics. With its advanced manufacturing infrastructure and ISO-compliant clean room systems, the company is recognized as a reliable solution partner within the sector.

Founded in 1978 and now operating in more than 40 countries, Kallos Cosmetics is one of Europe’s leading beauty brands, offering a wide product range extending from professional haircare to retail cosmetic products. Managing all production processes in-house enables the company to maintain consistency in both quality and innovation.

High Standards and Innovative Approaches

Globally recognized in professional nail cosmetics, Mystic Nails Kft. stands out with its innovative products and high-quality standards. With 96% of its product portfolio being vegan, the brand has received numerous international awards and currently operates in more than 30 countries.

With a heritage spanning nearly 200 years, Caola Zrt. offers a broad portfolio in cosmetics and household chemicals. The company distinguishes itself through its Industry 4.0-compatible production facilities and sustainability-focused approach, making it a strong manufacturer in hygiene, personal care, and cleaning products.

Rapidly growing European makeup brand Aden Kft. (ADEN Cosmetics) positions itself within the “accessible luxury” segment through its trend-focused color cosmetics. With its wide color range, high-performance formulas, and competitive pricing strategy, the company has become a strong player in international markets.

HEPA Türkiye aims to facilitate new business partnerships by bringing Hungarian companies together with Turkish importers, distributors, and industry professionals during Beauty Istanbul 2026. Reflecting the dynamic structure of the Hungarian cosmetics industry through innovative products and a sustainable production approach, the Hungarian Pavilion will welcome all sector representatives interested in exploring collaboration opportunities at Hall 8 – Stand 8D900 throughout the exhibition

For further information: İdea Public Relations / Esra Badem / [email protected]