HEPA Türkiye (Hungarian Export Promotion Agency) continues to strengthen business and technology ties between the two countries through strategic partnerships, especially in agriculture and aviation.

Two new projects supported by HEPA Türkiye show the real, practical results of this collaboration. High-yield Hungarian wheat seeds are now being grown in Türkiye, while a Hungarian-made Airbus A320 flight simulator will help train pilots at the AFA Flight Academy in Istanbul.

Hungarian Seeds Successfully Adapt to Soil in Türkiye

An important milestone has been reached in the partnership between Istroseed, a well-established Hungarian seed company, and Ayan Tohumculuk, a leading brand in Türkiye known for its specialized products. Applications for registration and pre-production permits for two of Istroseed’s wheat varieties have been submitted to the Ministry of Agriculture and Forestry of the Republic of Türkiye. Seed multiplication efforts are going smoothly, with production already reaching nearly 30 acres (120 decares) for each variety.

Production is expected to grow rapidly in the coming years. Recent field visits by HEPA Türkiye and Istroseed representatives confirmed that the seeds have successfully adapted to Türkiye’s soil and climate. These high yields and positive results are expected to boost agricultural trade between the two nations.

Simnest Airbus A320 Simulator to Train Turkish Pilots

Another major partnership supported by HEPA Türkiye brings advanced technology transfer to the aviation sector. Hungary-based Simnest has delivered its high-tech Airbus A320 flight simulator to the AFA Flight Academy in Istanbul—marking its first sale to Türkiye. Once installation is complete, the simulator will be used actively in pilot training.

Driven by its goal to strengthen economic relations between Türkiye and Hungary, HEPA Türkiye continues to help grow trade between the two countries through these strategic initiatives.

For information: İdea Public Relations / Esra Badem / esra.badem@idea-pr.com

Within the scope of the organization carried out with the contribution of HEPA Türkiye, the “Hungary Country Day” events held in Gaziantep and Sakarya hosted new cooperation opportunities aimed at further developing economic relations between the two countries. The first event took place on 18 June at the Gaziantep Chamber of Commerce, within the framework of the European Enterprise Network Project and in cooperation with HEPA Türkiye. During the program, Hungary’s investment ecosystem, priority sectors, and the opportunities it offers to the Turkish business community were presented to participants.

Hungary’s Investment Opportunities Evaluated

The second stop of the “Hungary Country Day” events was Sakarya on 22 June. Hosted by the Sakarya Chamber of Commerce and Industry and organized in cooperation with the Hungarian Consulate General in Istanbul and HEPA Türkiye, the program was also attended by the Consul General of Hungary in Istanbul, László Keller, who provided diplomatic support to the event.

At the Sakarya program, Hungary’s strategic position providing access to European markets, investment incentives, logistical advantages, and commercial visa processes were discussed in detail. HEPA Türkiye General Manager Mehmet Yalçın Orhon emphasized the long-term strategic importance of economic cooperation between Türkiye and Hungary, highlighting that institutional collaboration and sustainable business models play a critical role in increasing bilateral trade volume. HEPA Türkiye Country Director Emre Cihad Sönmez underlined that Hungary should be considered not only as a target market but also as a strong logistics and trade hub opening access to Europe.

Throughout the event, concrete business development opportunities were discussed through engagements with business representatives. In addition, Emre Cihad Sönmez delivered a comprehensive presentation on Hungary’s commercial structure, investment environment, and the opportunities it offers to Turkish companies.

It was further emphasized that Hungary should be viewed not only as a target market but also as a powerful logistics and trade hub opening the gateway to Europe. These two events represent an important step in spreading economic diplomacy with Hungary across Türkiye’s diverse industrial and commercial centers. The “Country Days” format, which supports the integration of regional business communities into international markets, is set to continue in the coming period with the aim of creating new investment channels and trade bridges.

The growing economic relations between Türkiye and Hungary are expected to further increase mutual investment and trade volume, establishing a more sustainable and stronger framework for cooperation.

For information: İdea Public Relations / Esra Badem / esra.badem@idea-pr.com

The Hungarian Export Promotion Agency (HEPA Türkiye) participated in Beauty Istanbul 2026, one of the leading meeting points of the international cosmetics industry, with the Hungarian National Pavilion.

By participating in Beauty Istanbul 2026, held between 7–9 May 2026 at the TÜYAP Fair and Congress Center in Istanbul, under the umbrella of the Hungarian National Pavilion, HEPA Türkiye contributed to strengthening commercial cooperation between Türkiye and Hungary together with six Hungarian companies. As one of the region’s most significant trade platforms for cosmetics, personal care, professional beauty applications, packaging, and raw materials, Beauty Istanbul 2026 once again brought together international buyers and global cosmetic brands. The exhibition hosted more than 500 qualified VIP buyers, distributors, and importers from 69 countries, particularly from the Middle East, CIS (Commonwealth of Independent States) countries, and emerging markets.

Coordinated by HEPA Türkiye, the Hungarian National Pavilion attracted significant attention from visitors through its innovative product portfolio, high quality standards, and sustainable production approaches. The Hungarian companies participating in the pavilion established strong connections with industry professionals across a broad range of sectors, including professional cosmetics, hair and skincare, nail cosmetics, personal care products, packaging solutions, and color cosmetics.

Beauty and Cosmetics Brands Took Center Stage at the Exhibition

Among the Hungarian companies participating in the exhibition were Alveola Kft., operating in professional beauty and FMCG; Karsai Kft., specializing in cosmetic packaging solutions; and Kallos Cosmetics, one of Europe’s leading haircare brands. The pavilion also featured Mystic Nails, a globally recognized professional nail cosmetics brand; Caola Zrt., a cosmetics and hygiene products manufacturer with nearly 200 years of heritage; and ADEN Cosmetics, known for its trend-driven makeup products.

Extensive Business Engagements Throughout the Exhibition

During the exhibition, companies participating in the Hungarian National Pavilion conducted nearly 100 B2B meetings. Discussions focused extensively on distributorship opportunities, private label manufacturing, export collaborations, and access to regional markets. The exhibition proved to offer significant commercial opportunities, particularly for Hungarian companies aiming to expand within the Turkish market and the broader region.

Emre Cihad Sönmez, Country Director of HEPA Türkiye, stated that the business connections established during Beauty Istanbul 2026 continue to be actively followed up after the exhibition, emphasizing that efforts to enhance high value-added commercial partnerships between Türkiye and Hungary in the cosmetics and personal care sectors will continue with determination.

HEPA Türkiye will continue to contribute to the development of sustainable business partnerships by bringing together Turkish and Hungarian companies through international trade fairs and sectoral organizations in the coming period.

For further information: İdea Public Relations / Esra Badem / esra.badem@idea-pr.com

The Hungarian Export Promotion Agency HEPA Türkiye aims to strengthen commercial cooperation between Hungary and Türkiye by participating in the exhibition this year with six companies under the Hungarian National Pavilion.

The Beauty Istanbul Fair, which will take place on 7–9 May 2026 at the TÜYAP Fair and Congress Center, will bring together professionals from across the beauty and cosmetics industry.

Coordinated by HEPA Türkiye, the Hungarian companies participating in this year’s exhibition will showcase innovative products and solutions across a broad spectrum, including cosmetics, personal care, professional beauty applications, packaging, and raw materials.

Leading Brands in Cosmetics and Innovation

With more than 30 years of experience, Alveola Kft. operates in both the professional beauty and FMCG sectors. The company stands out with a portfolio of over 3,500 products and a strong R&D infrastructure. Thanks to its vertically integrated production model, Alveola maintains the highest standards of quality control and owns leading brands in depilation, skincare, hygiene, and professional beauty solutions.

Operating in the plastics processing industry for nearly 40 years, Karsai Kft. (Karsai Plastics Holding) manufactures packaging solutions for various industries, including cosmetics. With its advanced manufacturing infrastructure and ISO-compliant clean room systems, the company is recognized as a reliable solution partner within the sector.

Founded in 1978 and now operating in more than 40 countries, Kallos Cosmetics is one of Europe’s leading beauty brands, offering a wide product range extending from professional haircare to retail cosmetic products. Managing all production processes in-house enables the company to maintain consistency in both quality and innovation.

High Standards and Innovative Approaches

Globally recognized in professional nail cosmetics, Mystic Nails Kft. stands out with its innovative products and high-quality standards. With 96% of its product portfolio being vegan, the brand has received numerous international awards and currently operates in more than 30 countries.

With a heritage spanning nearly 200 years, Caola Zrt. offers a broad portfolio in cosmetics and household chemicals. The company distinguishes itself through its Industry 4.0-compatible production facilities and sustainability-focused approach, making it a strong manufacturer in hygiene, personal care, and cleaning products.

Rapidly growing European makeup brand Aden Kft. (ADEN Cosmetics) positions itself within the “accessible luxury” segment through its trend-focused color cosmetics. With its wide color range, high-performance formulas, and competitive pricing strategy, the company has become a strong player in international markets.

HEPA Türkiye aims to facilitate new business partnerships by bringing Hungarian companies together with Turkish importers, distributors, and industry professionals during Beauty Istanbul 2026. Reflecting the dynamic structure of the Hungarian cosmetics industry through innovative products and a sustainable production approach, the Hungarian Pavilion will welcome all sector representatives interested in exploring collaboration opportunities at Hall 8 – Stand 8D900 throughout the exhibition

For further information: İdea Public Relations / Esra Badem / esra.badem@idea-pr.com

The Hungarian Export Promotion Agency HEPA Türkiye continues to contribute to the development of strategic partnerships between Hungary and Türkiye.

Through HEPA Türkiye’s coordination, the international connections established during the Agroexpo 2026 Agriculture and Livestock Fair have successfully transformed into concrete collaborations in the post-exhibition period. These strategic partnerships, developed between Hungarian companies operating in agricultural technologies and sustainable production solutions and their Türkiye-based counterparts, are expected to contribute to the sector’s transformation and efficiency-driven growth. As a result of intensive engagements and effective business development efforts throughout the fair, critical agreements were concluded across various sectors.

Strategic Partnership Established with DroneFiller

DroneFiller, known for its drone filling systems used across 15 countries in Europe and globally, stands out with solutions that make agricultural spraying processes faster, cleaner, and more efficient. The initial contact established during Agroexpo 2026 between DroneFiller representative Mate Kovacs and Zafer Güder, owner of Zafer Güder Aviation and Space, was successfully transformed into a concrete partnership with the support of HEPA Türkiye.

In this context, a visit was conducted on March 17 to DroneFiller’s facilities in Mezőtúr, Hungary, where technical and commercial evaluations were carried out. Following the meetings, a Memorandum of Understanding (MoU) was signed between the parties.

ABZ Innovation Enters the Turkish Market

A distributorship agreement has been signed between ABZ Innovation, a developer of UAV-based agricultural spraying systems and autonomous drone technologies, and Türkiye-based Zafer Güder Aviation, which operates in aviation systems and UAV operations.

This collaboration, realized with the business development support of HEPA Türkiye, represents a key milestone in strengthening ABZ Innovation’s presence in the Turkish market. It is also expected to contribute to the wider adoption of high-efficiency aerial application solutions and precision agriculture technologies.

Agrofeed Expands Integrated Partnerships in Türkiye

Agrofeed, operating in the field of premixes and animal nutrition solutions, continues to expand its partnerships in Türkiye. Within this scope, agreements have been signed with Bytoprak Tarım and Pusula Veterinary Services, which specializes in animal health, herd management, and veterinary services.

These collaborations, developed with the support of HEPA Türkiye, aim to promote the adoption of integrated and efficiency-oriented solutions in Türkiye’s agriculture and livestock sectors.

Strategic Move in Smart Agriculture by WeedEye and Tekno Kurgu

WeedEye, a developer of smart agriculture technologies, stands out with its innovative solutions capable of detecting weeds in real time and applying treatment only to targeted areas, reducing herbicide usage by up to 90%.

As part of the business development process led by HEPA Türkiye, WeedEye and Tekno Kurgu took a significant step toward a strategic partnership by signing a Memorandum of Understanding following Agroexpo 2026. The parties will participate in a demo day to be held in June in Győr, Hungary, where they will test the field performance of WeedEye technologies. The scope and future of the collaboration will be determined based on the results obtained.

Additionally, within the framework of discussions initiated during Agroexpo, it has been indicated that two further preliminary agreements—particularly with S.S. Önder Farmer Production and Marketing Cooperative—have reached the signing stage. In this context, a large delegation from Türkiye is planned to attend the demo day in Győr.

HEPA Türkiye Continues to Act as a Bridge for International Cooperation

These tangible outcomes achieved following Agroexpo 2026 serve as a strong indicator of HEPA Türkiye’s mission to foster international partnerships and support investment and technology transfer.

HEPA Türkiye will continue to bring together international stakeholders in the fields of agriculture, technology, and sustainability, contributing to the implementation of high value-added projects in Türkiye.

The 21st AGROEXPO International Agriculture and Livestock Fair, recognized as Türkiye’s largest agricultural exhibition and one of the four largest in Europe, was held at Fuar İzmir between 03–07 February 2026. Bringing together 426 exhibitors from 112 countries and 110,715 professional visitors, the event served as a key meeting point for the global agriculture and livestock ecosystem.

Within the scope of AGROEXPO 2026, HEPA Türkiye took part under the Hungary National Pavilion with eight Hungarian companies offering innovative products and services in agricultural technologies, livestock equipment, and sustainable production solutions. Throughout the five-day exhibition, approximately 100 bilateral business meetings (B2B) were conducted, more than 10 concrete cooperation opportunities were generated, and the foundations for new long-term commercial partnerships between Türkiye and Hungary were established.

Hungarian companies attracted significant interest from both international and Turkish industry representatives, particularly with their innovative approaches in digital agriculture technologies, productivity-enhancing solutions, and sustainable livestock practices. Discussions went beyond short-term commercial contacts, comprehensively addressing technology transfer, distributorship agreements, and joint investment opportunities.

Within the framework of strategic global priorities such as food security, sustainable production, and climate-focused agricultural transformation, AGROEXPO 2026 made a substantial contribution to strengthening sector-based cooperation between Türkiye and Hungary.

The business connections established during the fair continue to be actively pursued following the event, with the aim of transforming them into tangible outcomes in the near future. HEPA Türkiye remains committed to deepening bilateral trade relations and enhancing high value-added partnerships between the two countries.

One of the most significant gathering points of Türkiye’s beekeeping sector, the 16th Türkiye Beekeeping Fair, was successfully held with strong participation on January 16–18, 2026, at the Istanbul Haliç Congress Center, under the main sponsorship of SİMECS Group. 

The fair provided a strong platform for interaction and cooperation, particularly in the fields of bee health, honey and bee product technologies, next-generation hive systems, and professional beekeeping equipment. It also hosted international visitors from countries including Azerbaijan, Uzbekistan, Serbia, Bulgaria, Kosovo, Bosnia and Herzegovina, and Lebanon.

Technology Enhancing Efficiency and Quality in Beekeeping

The honey heating jacket, jointly developed by Hungary-based CAADEX and its distributor in eight countries including Türkiye, SİMECS Group, was presented to industry professionals at the SİMECS stand. This innovative solution, designed to prevent efficiency and quality losses caused by the crystallization and freezing of honey, drew attention for its contribution to sustainable production, energy efficiency, and preservation of product quality.

R&D Vision in the Turkish–Hungarian Partnership 

Throughout the fair, HEPA Türkiye actively took part at the SİMECS stand, contributing to the product’s promotion and communication activities. HEPA Türkiye’s sectoral expertise and its approach focused on strengthening international collaborations made the R&D- and innovation-driven vision of the Turkish–Hungarian partnership more visible.

This participation created an important opportunity to connect innovative solutions in agriculture and food technologies with the right stakeholders and to further develop international trade relations.

HEPA Türkiye will continue to support value-creating projects in agriculture, livestock, and food technologies, and to serve as a strategic bridge between international companies and the Turkish market.

Strong Hungarian Participation at Agroexpo 2026 

HEPA Türkiye also announced that a Hungarian National Pavilion will participate in the 21st Agroexpo International Agriculture and Livestock Fair, to be held in İzmir on February 3–7, 2026.

A total of eight Hungarian companies will take part in the national stand, presenting high-technology solutions, innovative production approaches, and efficiency- and sustainability-focused applications for the agriculture and livestock sectors to international visitors.

With the participation of Agrofeed, Dronefiller, Humikal, Hupro, Livestocker, Myrazonit, Tolnagro, and Weedeye, the Hungarian Pavilion aims to strengthen commercial and technological cooperation between the two countries while offering industry professionals an inspiring perspective on the future of agriculture.

The Hungarian Export Promotion Agency, HEPA Türkiye, continues to contribute to the development of value-added, innovation-driven economic relations between Türkiye and Hungary.

Economic and commercial ties between the two countries are gaining new momentum through high value-added products and strategic partnerships.

Strategic Cooperation in Aviation: Simnest and AFA 

As Türkiye approaches the tenth anniversary of its establishment, HEPA Türkiye takes pride in having facilitated hundreds of companies in strengthening bilateral trade, which grew from USD 2 billion in 2016 to over USD 5 billion by the end of 2025. Within this framework, Simnest, one of the companies advised by HEPA Türkiye, achieved a milestone by signing a significant partnership with AFA (Atlantic Flight Academy), a company operating in the aviation sector, focusing on high value-added products. This success serves as a strong example of Türkiye–Hungary commercial relations and demonstrates that bilateral cooperation is deepening beyond trade, extending into technology- and production-based partnerships.

Innovative Partnership in Agriculture and Food Technologies: Simecs and Caadex 

Turkish company Simecs significantly expanded its international presence by becoming the distributor of Hungary-based Caadex across a region covering eight countries, including Türkiye. What makes this partnership particularly distinctive is the development of an innovative and proprietary product jointly created by Caadex and Simecs. Designed to prevent losses in honey production, this innovative solution contributes to sustainable production in agriculture and food technologies while powerfully showcasing the R&D and innovation capacity of the Turkish–Hungarian partnership.

Targeting a Trade Volume of USD 10 Billion 

These commercial and technological achievements align closely with the macro-level goals of both countries. According to official statements released to the public in early December, discussions were held on increasing the bilateral trade volume target from the previously set USD 6 billion to USD 10 billion, taking into account the strong potential between the two nations. This vision once again confirms the strategic importance of private-sector collaborations. HEPA Türkiye will continue to support all initiatives that strengthen economic relations between Türkiye and Hungary, with a focus on innovation, high value-added production, and sustainable growth.

The “Trade and Business Cooperation Seminars with Hungary,” held in Denizli and Rize, provided the business community with comprehensive information on Hungary’s investment environment and trade opportunities. The events, hosted by regional chambers of commerce, made a significant contribution to strengthening the economic ties between the two countries.

The “Trade and Business Cooperation Seminars with Hungary,” organized by HEPA Türkiye and held in Denizli on November 21st and Rize on November 24th, served as an important step towards strengthening economic relations between Türkiye and Hungary. Through these events, hosted by the Denizli Chamber of Commerce and the Rize Chamber of Commerce and Industry, participants were provided with detailed information regarding Hungary’s investment environment, trade opportunities, and potential areas of cooperation.

At the event in Denizli, Hasan Aracı, Vice President of the Denizli Chamber of Commerce, shared information about the manufacturing power and export potential of the Denizli business community. Yalçın Orhon, General Manager of HEPA Türkiye, and Emre Cihad Sönmez, HEPA Türkiye Country Manager, along with their delegation, conveyed Hungary’s sectoral priorities and the cooperation opportunities it offers to Turkish companies. Miklos Bujaky, Trade Attaché of the Consulate General of Hungary in Istanbul, shared insights into Hungary’s investment incentives and the advantages of accessing the European market.

The seminar in Rize was also organized by HEPA Türkiye and hosted by the Rize Chamber of Commerce and Industry. At the seminar, attended by RTSO President Şaban Aziz Karamehmetoğlu, Assembly Speaker Ahmet Arif Mete, Máté Szabados, Trade Attaché of the Hungarian Embassy in Ankara, and Emre Cihad Sönmez, HEPA Türkiye Country Manager, Mr. Sönmez provided information on Hungary’s ecosystem, industrial infrastructure, market entry strategies for the Hungarian market, and concrete commercial opportunities based on cooperation models specifically developed for firms from both countries. Attaché Szabados, in turn, gave a presentation sharing data on the investment opportunities in both countries.

These two events, held under the coordination of HEPA Türkiye and hosted by the chambers of commerce, brought regional dynamism to Türkiye-Hungary economic relations. Participants had the opportunity to directly learn about Hungary’s trade and investment potential. The seminars represent a strategic step that paves the way for joint projects, new investments, and an increased foreign trade volume between the two countries.

Through the organization of the Hungarian Export Promotion Agency (HEPA) Türkiye, the “Traditional Turkish Day” event was held in Budapest, the capital of Hungary. The event, which attracted strong interest from Hungarian companies, created new opportunities for business cooperation aimed at strengthening bilateral trade relations. In 2024, bilateral trade between the two countries increased by 6% compared to the previous year, reaching a record level of USD 4.91 billion.

Organized by HEPA Türkiye, the annual “Turkish Day” event once again hosted an important platform in Budapest for enhancing economic and trade relations between Türkiye and Hungary. Bringing together prominent representatives of the Hungarian business community, the event drew significant attention from Hungarian companies aiming to enter the Turkish market. Throughout the sessions, participants exchanged views on strengthening bilateral trade, supported by economic presentations and data-driven analyses.

Opening Remarks and Emphasis on Cooperation

The opening speeches were delivered by H.E. Gülsen Karanis Ekşioğlu, Ambassador of the Republic of Türkiye to Budapest; Ms. Katalin Bihari, Deputy State Secretary for Foreign Economic Relations at the Ministry of Foreign Affairs and Trade of Hungary and CEO of HEPA; Mr. Suat G. Karakuş, Chairman of the DEİK Turkish–Hungarian Business Council; and Mr. Yalçın Orhon, General Manager of HEPA Türkiye.

As part of the program, Mr. Miklós Bujáky, Hungary’s Commercial Attaché in Istanbul, delivered a comprehensive presentation on the current outlook of the Turkish economy, sectoral opportunities, and potential partnerships for Hungarian companies. The event continued with a panel discussion titled “Doing Business in Türkiye”, moderated by Mr. Emre Cihad Sönmez, Country Director of HEPA Türkiye, where executives of Hungarian companies already operating in Türkiye shared their experiences.

Trade Volume Reaches USD 4.91 Billion with 6% Growth

Between 2012 and 2024, Hungary’s exports to Türkiye nearly doubled, while total bilateral trade grew by more than 210%. In 2024, the trade volume between the two countries increased by 6% compared to the previous year, reaching a record USD 4.91 billion.
These events play a crucial role in turning strategic goals into tangible business outcomes. They provide a platform for direct interaction, practical learning, and the establishment of long-term partnerships that can shape future success.

The program concluded with one-on-one meetings between participants and the HEPA Türkiye team. HEPA representatives emphasized that this year’s well-attended event once again strengthened Hungarian business interest in Türkiye and aimed to further deepen the economic partnership between the two countries.

For more information: İdea Public Relations / Esra Badem / esra.badem@idea-pr.com