BeautyEurasia brought together 500 professional buyers from 60 countries, primarily from Europe, with participants in Istanbul. 

The 19th International Cosmetics, Beauty, and Hairdressing Fair, BeautyEurasia, organized by ICA Events, hosted over 500 professional buyers from 60 countries, mainly from Europe and the Middle East, under the VIP invitation purchasing delegation program. Held from June 12-14, the fair brought together products, services, and technologies from international manufacturers and suppliers worldwide at the Istanbul Fair Center.

Business Connections

Through this program, participants had the opportunity to meet and establish business development and partnership agreements with numerous international high-level buyers, especially from countries such as Russia, France, Bulgaria, Greece, India, Italy, Switzerland, Ukraine, Japan, and China. Key product groups in the sector, such as personal care products, perfumes and deodorants, hairdressing equipment, color cosmetics, cleaning and hygiene products, baby hygiene products, nail care products, hair care products, packaging machines, wigs-eyebrows-eyelashes, and epilation devices, were featured at BeautyEurasia. Participants established business partnerships with buyers at the fair.

Support For Export

Filiz Mehmedova, Fair Director of BeautyEurasia, said: “In the first quarter of 2024, with a 2.9% increase in exports compared to the same period in 2023, reaching $668.7 million, the cosmetics sector continues to create new business, partnership, and export opportunities for Turkey with its strong regional network.”