{"id":6046,"date":"2025-07-28T11:16:35","date_gmt":"2025-07-28T08:16:35","guid":{"rendered":"https:\/\/www.hepaoffice.com.tr\/uncategorized\/194-yillik-macar-kozmetik-devi-caola-zrt-hepa-turkiye-destegiyle-turkiye-pazarina-giriyor\/"},"modified":"2025-08-05T11:23:17","modified_gmt":"2025-08-05T08:23:17","slug":"hungarian-cosmetics-giant-with-194-years-of-legacy-enters-the-turkish-market-with-hepa-turkiyes-support","status":"publish","type":"post","link":"https:\/\/www.hepaoffice.com.tr\/en\/news\/hungarian-cosmetics-giant-with-194-years-of-legacy-enters-the-turkish-market-with-hepa-turkiyes-support\/","title":{"rendered":"Hungarian Cosmetics Giant with 194 Years of Legacy Enters the Turkish Market with HEPA T\u00fcrkiye\u2019s Support"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_custom_heading text=&#8221;Hungarian Cosmetics Giant with 194 Years of Legacy Enters the Turkish Market with HEPA T\u00fcrkiye\u2019s Support&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;&#8221;][vc_empty_space height=&#8221;22px&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<p data-start=\"229\" data-end=\"798\"><strong>One of the leading networking events in the cosmetics industry, the Beauty Eurasia Fair once again became the stage for significant collaborations this year. With the support of the Hungarian Export Promotion Agency (HEPA T\u00fcrkiye), Hungarian cosmetics brands participating in the fair met with major players in the sector. Within this scope, the well-established Hungarian cosmetics brand Caola Zrt, with a legacy spanning 194 years, took a major step towards entering the Turkish market by signing a cooperation agreement with Turkish company Miya D\u0131\u015f Ticaret.<\/strong><\/p>\n<p>[\/vc_column_text][vc_column_text css=&#8221;&#8221;]<\/p>\n<p data-start=\"800\" data-end=\"1224\">Participating under the &#8220;Hungary National Pavilion&#8221; organized by HEPA T\u00fcrkiye at the BeautyEurasia Fair held at the Istanbul Expo Center, Hungarian companies held over 100 B2B meetings with visitors not only from Turkey but also from countries including the UAE, Dubai, Tunisia, Morocco, Pakistan, and Jordan. As a result of these meetings, the first cooperation process between Caola Zrt and Miya D\u0131\u015f Ticaret has commenced.<\/p>\n<p>[\/vc_column_text][vc_column_text css=&#8221;&#8221;]<\/p>\n<p data-start=\"1231\" data-end=\"1290\"><strong data-start=\"1231\" data-end=\"1290\">Initial Agreement Signed with Hungarian Brand Caola Zrt<\/strong><\/p>\n<p>[\/vc_column_text][vc_column_text css=&#8221;&#8221;]<\/p>\n<p data-start=\"1292\" data-end=\"1808\">In order to evaluate the growth potential of the Turkish market, Hungary\u2019s historic cosmetics brand Caola Zrt signed a Memorandum of Understanding (MoU) with Miya D\u0131\u015f Ticaret Ltd., which operates in the fields of international trade and distribution. According to the agreement, Caola\u2019s position and growth opportunities in the Turkish market will be assessed based on market analysis conducted by Miya D\u0131\u015f Ticaret. If the process progresses positively, the next step will be to enter into distribution negotiations.<\/p>\n<p>[\/vc_column_text][vc_column_text css=&#8221;&#8221;]<\/p>\n<p data-start=\"1815\" data-end=\"1919\"><strong data-start=\"1815\" data-end=\"1860\">HEPA T\u00fcrkiye General Manager Yal\u00e7\u0131n Orhon<\/strong> made the following statement regarding the collaborations:<\/p>\n<blockquote data-start=\"1921\" data-end=\"2317\">\n<p data-start=\"1923\" data-end=\"2317\">\u201cAt the Beauty Eurasia Fair, where we participated alongside Hungarian companies, we received significant attention from young visitors. Not only consumers, but also many companies interested in acquiring distributorships and forming business partnerships reached out to us. In the coming years, we will continue to participate in fairs based on the increasing demand from Hungarian companies.\u201d<\/p>\n<\/blockquote>\n<p>[\/vc_column_text][vc_column_text css=&#8221;&#8221;]<strong>For further information: <\/strong>\u0130dea Public Relations \/ Esra Badem \/ esra.badem@idea-pr.com[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Hungarian cosmetics brands came together with major players in the industry at the Beauty Eurasia Fair. The Hungarian cosmetics brand Caola Zrt took a significant step towards entering the Turkish market.<\/p>\n","protected":false},"author":5,"featured_media":6043,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"footnotes":""},"categories":[37],"tags":[],"class_list":["post-6046","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-37","description-off"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hungarian Cosmetics Giant with 194 Years of Legacy Enters the Turkish Market with HEPA T\u00fcrkiye\u2019s Support - HEPA Office T\u00fcrkiye<\/title>\n<meta name=\"description\" content=\"Hungarian cosmetics brands came together with major players in the industry at the Beauty Eurasia Fair. 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