One of the leading networking events in the cosmetics industry, the Beauty Eurasia Fair once again became the stage for significant collaborations this year. With the support of the Hungarian Export Promotion Agency (HEPA Türkiye), Hungarian cosmetics brands participating in the fair met with major players in the sector. Within this scope, the well-established Hungarian cosmetics brand Caola Zrt, with a legacy spanning 194 years, took a major step towards entering the Turkish market by signing a cooperation agreement with Turkish company Miya Dış Ticaret.

Participating under the “Hungary National Pavilion” organized by HEPA Türkiye at the BeautyEurasia Fair held at the Istanbul Expo Center, Hungarian companies held over 100 B2B meetings with visitors not only from Turkey but also from countries including the UAE, Dubai, Tunisia, Morocco, Pakistan, and Jordan. As a result of these meetings, the first cooperation process between Caola Zrt and Miya Dış Ticaret has commenced.

Initial Agreement Signed with Hungarian Brand Caola Zrt

In order to evaluate the growth potential of the Turkish market, Hungary’s historic cosmetics brand Caola Zrt signed a Memorandum of Understanding (MoU) with Miya Dış Ticaret Ltd., which operates in the fields of international trade and distribution. According to the agreement, Caola’s position and growth opportunities in the Turkish market will be assessed based on market analysis conducted by Miya Dış Ticaret. If the process progresses positively, the next step will be to enter into distribution negotiations.

HEPA Türkiye General Manager Yalçın Orhon made the following statement regarding the collaborations:

“At the Beauty Eurasia Fair, where we participated alongside Hungarian companies, we received significant attention from young visitors. Not only consumers, but also many companies interested in acquiring distributorships and forming business partnerships reached out to us. In the coming years, we will continue to participate in fairs based on the increasing demand from Hungarian companies.”

For further information: İdea Public Relations / Esra Badem / [email protected]