The Hungarian Export Promotion Agency, HEPA Türkiye, took part in the “BeautyEurasia 2025” fair with the Hungarian National Pavilion. At the fair, leading Hungarian companies such as Nailbaby, Caola, and ParisLeaf attracted great interest from visitors with their innovative products. 

BeautyEurasia 2025, one of the largest trade gatherings for the cosmetics, beauty, and personal care sectors in the region, was held on June 18–20 at the Istanbul Expo Center. Supported by HEPA Türkiye, the Hungarian National Pavilion drew considerable attention from visitors.

Hungarian brands, which welcomed visitors from various countries including Türkiye, the United Arab Emirates, Dubai, Tunisia, Morocco, Pakistan, and Jordan, conducted over 100 B2B meetings. During the ongoing negotiations, approximately 20 cooperation opportunities were created.

At BeautyEurasia 2025, 26% of visitors were international this year, and there was a 40% increase in visitors compared to last year. The event hosted 302 exhibiting companies and 547 brands from 23 countries and brought together a total of 13,314 visitors from 114 countries in Istanbul.

The HEPA Türkiye team continues to monitor these cooperation opportunities and provides ongoing support to all companies.

For more information: İdea Public Relations / Esra Badem / [email protected]